Virtual Valencia Boat Show, held from the 28th of October to the 1st of November, has been selected by the well-known marine sportswear brand Helly Hansen to be part of its affiliate marketing programme. The event already has banners and content that give direct access to the brand’s online sales platform and will have a premium space for online sales during the event, where users will be able to purchase products.
The ability of this new virtual event to attract a large number of nautical users from all over the world, who represent one of the brand’s target customers, is undoubtedly one of the reasons why Helly Hansen chose the Valencia Boat Show to be part of this programme, which already has the participation of leading brands of boats, engines, accessories and services.
“Being selected by a brand like Helly Hansen to collaborate in the sale of their products is another sign of the potential the Virtual Valencia Boat Show has both nationally and internationally. Once again, we are delighted to associate our brand to the best,” says Nacho Gómez-Zarzuela, director of the Virtual Valencia Boat Show.
For his part, Jordi Marqués, Helly Hansen’s head of communications for Spain, explains: “the Valencia Boat Show is already a reference in Spain, and we are sure that its virtual version will open up new horizons and be very attractive to visitors. The show offers us a great opportunity to connect with sailors from Valencia and the Levante who trust innovative and technical brands like ours.”
Helly Hansen’s outerwear, undergarments, sportswear and footwear are sold in more than 40 countries and trusted by professionals and enthusiasts of outdoor activities around the world. For more information the latest Helly Hansen collections visit www.hellyhansen.com.