Virtual Valencia Boat Show: the first 100% virtual boat show

11 de August de 2020
11 de August de 2020 Blanca

Virtual Valencia Boat Show: the first 100% virtual boat show

A strategic alliance between La Marina de València, Grupo Alfatec and the Unión de Empresas Náuticas (UEN).

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  • Interactive stands, digital meetings, 360º tours, talks and the latest technology to create a total event.
  • From the 28th of October to the 1st of November 2020

    La Marina de València and the Unión de Empresas Náuticas (UEN), co-organisers of the Valencia Boat Show, have joined Grupo Alfatec, a Valencian company leading the way in technology and digital development, to celebrate an unprecedented nautical event: the Virtual Valencia Boat Show. This new event will not only contribute to the revival of the nautical sector, propelling it to a leap in quality through the digitisation of companies, but will once again place València at the epicentre of sailing worldwide and at the forefront of innovation in the sector.In the wake of the Covid-19 coronavirus crisis that leaves some doubt as to the viability of a physical show, the Valencia Boat Show has taken the initiative to reinvent itself as the first completely virtual boat show. One of the main attractions of this new event is the guarantee of it being held, regardless of external factors such as the health situation or the weather, and its capacity to function in combination with a physical exhibition.

    From the 28th of October to the 1st of November
    The Virtual Valencia Boat Show will be held on the same dates as the physical event, from the 28th of October to the 1st of November 2020, and will also be based at La Marina de València. The historic dock of València will be recreated virtually to house stands, boats, networking areas and events.

    Much more than a website
    This new boat show will not be a website drawing together the nautical offer by way of a marketplace with links to the different web pages, but is conceived as a complete and totally virtual event, including digital meetings, talks, presentations, debates and networking actions, as well as the possibility of holding meetings in private rooms or connecting directly with exhibitors, amongst others.

    Tailored to the sector
    The fact of being an event that arises from the sector itself, together with the technological know-how of the Alfatec Group, have made it possible to design an event tailored to exhibitors, capable of meeting their exhibition and sales needs, eliminating costs and geographical barriers and contributing to the necessary digitisation of the sector, regardless of the size of the participating companies. In fact, the new virtual boat show offers exhibitors options for space customisation and services adaptable to all types of companies and budgets, with rates starting at 500 euros.

    The latest technological advances
    The virtual exhibition, which will be held in the surroundings of La Marina de València, will have interactive stands customisable with the brand image of the companies, a marketplace specialised in yachting, virtual visits to boats with the latest technology trends such as 360º tours, Matterport, 3D plans or virtual assistants; events, talks and conferences, and the possibility of having a professional profile with access to networking opportunities. Another new feature of the event will be the “Press House” that will bring together content and commercial offer of all the main nautical media in one place.

    Client segmentation
    The advantages of holding a virtual boat show include the possibility of reaching a totally personalised audience based on the profiles of potential customers, as well as expanding the public worldwide, since the show offers the possibility of connecting clients with brand agents located anywhere in the world, depending on the origin of the visitor.

    The new Valencian nautical event was presented today, via videoconference, and was attended by Vicent Llorens, general director of La Marina de València; Isabel Gil, president of the Unión de Empresas Náuticas (UEN), Nacho Gómez-Zarzuela, director of the Virtual Valencia Boat Show, Carlos Pujadas, CEO of Grupo Alfatec; Rufino Selva, deputy director of SPTCV (Society of Thematic Projects of the Valencian Community; Evarist Caselles, director of the València Turisme Board (Diputació de València); Emiliano García, councillor of Turisme Ajuntament València and president of Visit València and Pilar Bernabé, deputy mayor, head of the Economic Development and Employment Area and Sports councillor of València City Council.

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